Unstuck Coaching

Unstuck Coaching encourages clients to “imagine their life’s possibilities,” outlining action steps for goal achievement that center accountability and feasability. Primarily focused on retirement coaching—and thriving in retirement—Unstuck exists because everyone deserves to imagine and create their dream life.

What we did:

THE BUILDING BLOCKS

Creating a brand from scratch is an exciting undertaking—from color and logo choices to brand goals and a mission statement, a new business can be built exactly on your terms. Making sure that just the right elements are created on a launch timeline, on the other hand, can be a little bit more complicated.

Unstuck Coaching came to us during their initial brand development stage, leaning on us for consulting about logo design and other foundational pieces. Once those elements were squared away, we were able to recommend, and create, custom illustrations, including icons and portrait sketches, that would form the foundation of website, recurring digital content, and print materials design.

STRUCTURE AND FUNCTION

In the digital landscape, launching a business and creating a website are essentially synonymous. While this makes it important to set up a website quickly—planning to make meaningful edits as your business grows—cohesion and user-friendliness should never be sacrificed for the sake of expediency.

With Unstuck’s existing branding guidelines and our custom designs in hand, we were developed a stylish website full of important resources for Unstuck’s new clients. Collaborating on decisions about featured photos, sitemap choices, and scheduling options, we ensured that the fresh website included all the design elements and plugins that would delight clients and make it easy for them to get started.

CROSS-MEDIUM BRAND PROMOTION

With brand elements and an organized website in place, it is simple to execute cohesion across everyday materials. Creating templates and supplying content for recurring digital content like newsletters and blog posts is a natural extension of thorough brand development projects. And adding custom branding to materials like PowerPoints, checklists, and event handouts requires very little additional customization if colors, logo, fonts, icons and other assets are already well-established.

With the outlines and structures we had already built for Unstuck, we can reliably design, write, and share content including brochures and digital newsletters, with quick turnaround times. Dedication and care with the building blocks makes future projects a breeze!