WHEN WHAT YOU THOUGHT YOU NEEDED ISN’T EXACTLY WHAT YOU NEEDED
If the idea of business consulting feels a bit abstract, that’s because it is; at base, it refers to having a strategy and brainstorming partner with expertise to help you develop and meet business goals. But in practice, it often takes the shape of timely, simple advice that makes a world of difference.
Small Legacies’ owner, Amanda Bauer-Frisch, came to us in the midst of developing three businesses. This one was growing and priorities were shifting, and the existing amazing team around her was reaching well past their capacity. It was an exciting moment, and while we were originally pulled in to provide general marketing advice, we ended up assisting with wrapping up website development, implementing social media campaigns, developing influencer marketing strategies, and, importantly, pushing through a very important rebranding campaign.
ADJUSTING DOWN TO THE SMALLEST DETAIL
No matter the scale of your rebrand, ensuring that updates are applied throughout your extensive catalogue of assets is essential. Think about all the places your logo appears, for example—your website, social media platforms, business cards, email signature, printables, templates, newsletters, and more. Ensuring both that a new design holds up well in all of those places, and actually implementing their refresh, is a huge undertaking.
We were excited to take this on for Small Legacies. Originally named Jake+Jack, Small Legacies had already begun the brainstorming and redesign process when they reached out to us. Helping stem the flow of overwhelm, we provided adjustments, finalizations, and trademarking advice.
DREAMING BIG, AND SCALING UP
With a solid foundation, growth can come without too many of those frustrating growing pains. Having dependable access to both assets and an on-call team that can hop in alongside your day-to-day team can make it possible to upscale essentially overnight.
We are overjoyed to be facilitating this type of growth with Small Legacies. After refreshing their logos, we updated all existing digital and print offerings to reflect the change. Their website and other digital assets all now seamlessly tell their updated branding story, welcoming new audiences every day. They are now ready to meet new partners and clients in more digital and in-person spaces, and we can’t wait to assist with continued outreach and growth!
We are humbled to be a part of amazing projects like these!
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Book a call, we look forward to hearing about the great work you’re doing in your community.
