Hiking Idaho

“Never lose an opportunity of seeing anything that is beautiful.” - Ralph Waldo Emerson Scott Marchant takes Emerson’s words to heart, spending nearly every weekend hiking, photographing, and writing about Idaho’s trails. He does not keep that beauty to himself, but shares his knowledge and images of beautiful places with others through guidebooks, puzzles, calendars, and cards. Frequently a vendor at Boise’s farmer’s market, Scott brings the trail to the community’s doorstep.

What we did:

BRINGING “OFFLINE” ONLINE

A great website transcends the digital space and gives a viewer the sense of a business’ real-world personality. Fully developed branding and intentional UX allow an online shopping experience to feel complete and unique.

Aiming to center the outdoors—”offline mode”—in a digital environment was an exciting challenge as we created Scott’s website. Relying on original typographic illustrations and site organization that presents offerings like a trailhead with an array of paths to choose from, we created a site that celebrates the mountains in the same way his guidebooks, puzzles, calendars and cards do.

STREAMLINED PRODUCT PUBLISHING

Navigating sales channels can be complex and time-consuming, distracting from the time that could be spent brainstorming and creating more amazing products.

We were excited to jump in and standardize Woocommerce and Amazon product uploads, making it simple to add new inventory, seamlessly sharing about new resources and gifts.

HANDS-ON, WHERE IT COUNTS

Updating banners and pop ups with the latest product drops, keeping event calendars current, and maintaining website health in the backend is vital to a well-functioning website. It also takes consistent focus.

Scott’s business thrives because he hits the trail every weekend, learning and sharing about the great outdoors. Maintaining the website himself would interrupt that flow.

We stay behind the screen, so Scott can stay out in the mountains.

We are humbled to be a part of amazing projects like these!

Love what you see? Let us do it for you!

Book a call, we look forward to hearing about the great work you’re doing in your community.