Cinder Wines

A Garden City winery named with a nod to the volcanic cinder underlying many of the Snake River Valley AVA supplying its grapes, Cinder Wines consciously pours its heart into the local story. Winemaker Melanie Krause began the Cinder adventure in 2006, moving home to Boise to chart her own path after years of study throughout the Northwest and the world. Renting a special little warehouse, shared for years with cooperative wineries who have since outgrown the space, Cinder developed their facility and tasting room into a local treasure. They now own the space and have reached further into the community with a wine club membership and a commitment to quality wines.

VISION

Telling that story at every touchpoint was a priority early on, beginning with a redesigned website connecting connoisseurs and casual drinkers alike to world-class wines and the family-run small business crafting them.

MATERIAL

The hands of tasting room visitors and wine club members pass over print materials more than once as they enjoy their visit and plan the next one. Creating polished menus, rack cards, and shipping newsletters has streamlined this process and further developed cohesive storytelling.

TASTE

Ambitious flavors deserve bold graphic design. Cinder’s promotional materials reflect the depth and complexity that can be expected of their products.

ATTENTION

Strong brands flourish when their message is amplified through new mediums. Reflecting the standards of high quality local goods, Cinder’s merchandise is developed to create a buzz about, as well as around, the region.