A WARM WELCOME
Businesses make the decision to overhaul their websites for various reasons, including changing areas of focus, evolving customer needs, or the desire for a generally fresh aesthetic. Starting from scratch with a new website allows a business to adapt to those needs, while creating the opportunity for completely fresh features to make their way into the final product.
Annmarie wanted her online space to truly reflect what it’s like to work with her. In its second iteration, she wanted her site to be women-centered. She wanted it to feel soft, safe, and approachable. Her top priority was that the site would be a space of connection, overdelivering at every touchpoint.
With color choice, photographs, and functionality decisions, this online personality was achieved on both desktop and mobile versions of her new site.
CULTIVATING CONNECTION
The goal of many websites is to set the foundation for a continued relationship, providing ways for both the business and the site viewers to reconnect in the future.
With this site, we took that goal a step further, using sleek, modern mailing list integrations and leveraging detailed target audience research to provide multiple, diverse channels for immediate connection. An interactive quiz, opt-in buttons alongside each of Annmarie’s offerings, and a more traditional pop-up provide resources and connection spanning the breadth of her target audiences.
These varied options allow Annmarie’s site to meet viewers exactly where they are, no matter their stage on their customer journey, and immediately deliver on Annmarie’s commitment to empowerment.
We are humbled to be a part of amazing projects like these!
Love what you see? Let us do it for you!
Book a call, we look forward to hearing about the great work you’re doing in your community.
